I’m Shelby Watson, founder of Musarium. I design operational systems for teams who are moving fast but need things to hold together.

My background is in hands-on operations roles. Customer success, partner management, onboarding, and program execution. I’ve been the person responsible for keeping things moving while juggling unclear ownership, scattered tools, and constant change. In those roles, I didn’t just use systems. I built them, fixed them, and rebuilt them when they stopped working.

I’ve managed donation drive operations across multiple states, onboarded more than 100 partner organizations, and designed Airtable systems that reduced manual work by roughly 40 percent. That experience shapes how I design. I know where things break, not in theory, but in practice.

I’m especially drawn to systems that feel chaotic or uncomfortable to look at. The ones people avoid because they’ve grown organically and now feel embarrassing or overwhelming. I don’t see that as a problem. I see it as information. Every workaround, duplicate tracker, or half-finished process shows how the work is actually happening.

I don’t believe system design can be done the same way every time. Every team is different. Every operation has its own constraints, habits, and pressure points. Good systems come from understanding those specifics and building structure that fits them, rather than forcing people into a rigid framework.

That philosophy is what led me to start Musarium. I realized I was constantly building systems for myself and for the teams I worked on, and that the same thinking could help others skip years of trial and error.

Today, Musarium is a space where structure and creativity coexist. I design operational systems in Notion and Airtable for growing teams, and I create ADHD-friendly templates as a more accessible entry point to the same approach. The goal is always the same: make work visible enough to think inside, without stripping away flexibility or personality.

If you’re looking for someone who understands operations from the inside and can translate that into systems that actually hold up over time, I’d love to talk.